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Covid-19 vaccination
BRIEF:
Convince all Canadians to get the new coronavirus vaccination.
insight:
Changing someone’s perspective starts by speaking to their experiences.
idea:
Remind the individual that they hold value and their experiences are worth it.
concept 1
Covid-19 vaccination
BRIEF:
Same brief, new insight. I don’t have a Twitter account, but working on this concept made me want one.
insight:
Making people laugh helps to remember something in a positive way.
idea:
Create a light-hearted Twitter account to improve the perception of the vaccination.
concept 2
WORK
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