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VICKS
BRIEF:
Promote cold and flu medicine to people sick of cold and flu medicine.
insight:
The last thing people want is to face a complex buying decision.
idea:
Ease confusion when choosing cold & flu medicine by explaining in the simplest of terms why NyQuil & DayQuil is all you need.
concept 1
VICKS
BRIEF:
Same brief, new insight. Honestly, I just wanted an excuse to draw.
insight:
People feel guilty about taking time for themselves.
idea:
Justify taking a “sick day” even though you already took NyQuil & DayQuil.
concept 2
WORK
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